B2B Benchmark 2021 – Marketing Guys. 1. Recruitment Latest Mailing Database marketing will take on a more prominent role Last week it was announced that unemployment in the Netherlands has reached its lowest level ever. In America there is already talk of the ' Great resignation' , in other words: more and more employees are resigning Latest Mailing Database voluntarily. During the start of the corona period, everyone was happy to remain Latest Mailing Database employed, but that is completely reversed in 2021: Source: Wikipedia . The unemployment Latest Mailing Database rate in the Netherlands is currently around 3%, and within B2B people can easily find another job at the moment. That is something that applies in many functional areas. Not only within IT, but also sellers Latest Mailing Database and technicians are scarce . It will therefore also become increasingly difficult to find people in the B2B sector. The focus will therefore increasingly have to be on recruiting staff, in addition to the Latest Mailing Database primary task of finding new customers. Marketers still consider the latter their primary task. The most frequently mentioned tasks of B2B marketers. Source: B2B Benchmark 2021 It is noteworthy Latest Mailing Database that recruitment marketing is the least mentioned by B2B marketers as a primary task. An important focus for B2B marketers in 2022, because this will be one of the most important challenges. 2. The skillset of B2B marketers: increasingly 'data-driven' The trend towards data-driven Latest Mailing Database marketing has been present for several years now. Every marketer knows that it is essential to have insight into the data and to be able to act on it quickly. In theory Latest Mailing Database that is, because in the image above (introduction to the article) it can be seen that almost.